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About Sun HK

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BRIEF HISTORY

In December 1995, The SUN came out with a four-page inaugural issue that began one of the most intriguing success stories in publishing. Given away free to Filipinos in Hong Kong, The SUN soon took root in the community, becoming the leading Filipino publication in less than a year. Growing demand for copies of The SUN prompted the growth in circulation from the original 10,000 to 20,000 in June 1996, to 30,000 in January 1997, to 40,000 in June 1997, 51,000 copies in August 1999 and finally to 53,000 copies in November 2001 -- roughly one for every four Filipinos in the HK Special Administrative Region. The number has remained steady through the years despite the advent of social media, which The SUN has also readily embraced through its Facebook account: The SUN Hong Kong. With the increase in circulation came a steady increase in the number of pages, as the newspaper took on the role of the community's main marketplace for goods, services and ideas.

In the second half of July 2000, The SUN broke new ground by coming out with a mid-month edition. This new edition has grown so popular it now has a circulation of 25,000, which is sometimes exceeded due to the influx of new advertisers.

These two editions have helped ensure that The SUN becomes THE source of news and information for, and about, Filipinos living in Hong Kong.

In November 2013, The SUN again set a new record with the airing of its news and public affairs program, Tribong Pinoy, for Digital Broadcasting Corporation (DBC), the first digital radio station in Hong Kong. Tribong Pinoy served as the perfect complement for The SUN, with its timely discussion of news and issues affecting Filipinos in HK and elsewhere in the world.

Two years later, The SUN again broke new ground when it opened its own online radio station called The Sun Radio (www.sunradiohk.com). The 24-hour online radio channel provides continuous music, interspersed with news and public affairs programs which are aired at 3:00-3:30pm Monday-Friday, and re-broadcast at 10:00-10:30pm on the same days. The special programs cover a range of topics, from livelihood and business ideas to arts and music to advice on love problems, and the raging issues affecting Filipinos in Hong Kong.

As an additional service to Filipinos anywhere in the world who hanker for news from home, or those about their fellow overseas Filipinos, The SUN has upgraded its internet edition. Log on to www.sunweb.com.hk  to see the latest news and information about HK and the Philippines, or click on the links on the right-hand side to view the exact pages in each issue.

For more information, please contact:

Leade Publishing Co.
Rm 1503 NPAC Bldg.
10 North Point Road, North Point, Hong Kong
Tel (852) 2544 6536
Fax (852) 2366 8841
Email: leade@sunweb.com.hk




THE STAFF

Leo A. Deocadiz, Publisher
Leo A. Deocadiz, its publisher and one-time editor, founded the SUN. Leo is a veteran newspaper and magazine editor. Educated at the University of the Philippines in Diliman, Metro Manila, he has worked for various newspapers and magazines both in Manila and Hong Kong. In Manila, he was associate editor of Business Day, an economic daily newspaper; business editor of the Philippine Daily Inquirer; and news editor of the Manila Chronicle. In Hong Kong, he was the editor of the following publications: Corporate, a business magazine; HK STAFF, a magazine which focused on human resource management in Hong Kong; China STAFF, which focused on HR management in China; and Best Practice Management, which focused on quality management practices in Asia. He is well-known in the Filipino community in Hong Kong, having served as chairman of the Philippine Association of Hong Kong in 2005, founding member of the University of the Philippines Alumni Association, and adviser to several migrant workers' organizations.
Email: leade@sunweb.com.hk

Daisy Catherine L. Mandap, Editor
Daisy, a lawyer and journalist, became The SUN's editor in September 1999, after serving as the newspaper's editorial consultant from its inception. Prior to this, she worked for 21 years in several publications both in the Philippines and Hong Kong. Immediately before joining The SUN as its editor, she worked as a part-time writer for the Cable News Network (CNN) in Hong Kong, and for 10 years before this, as editor, producer and writer for English news at Asia Television HK (ATV). Daisy earned both her journalism and law degrees from the University of the Philippines in Diliman, and was a writing intern at the Jefferson Fellowships of the East-West Center at the University of Hawaii. She has been an active leader of the Filipino community in Hong Kong, having served as chairperson of the Philippine Association of Hong Kong, founding member of the University of the Philippines Alumni Association Hong Kong, member of the Hong Kong government’s advisory body, the Committee on the Promotion of Racial Harmony, and as adviser of several community organizations. She is a recipient of the Community Service award from the HKSAR in 2010, and the Distinguished Alumna in Public Service for 2014 award from the University of the Philippines Alumni Association.
Email: dclmandap@gmail.com
Tel. No:  2541 7869

Vir B. Lumicao, Associate Editor
Vir is a veteran journalist, having worked as reporter, sub-editor and editor for various media outfits in Manila, Riyadh and Hong Kong for more than 40 years. In Manila, he worked for the Philippines Daily Express, Manila Chronicle and Malaya newspapers; in Riyadh, for Riyadh Daily; and in Hong Kong, for the HK Standard, Asia Television HK, South China Morning Post, and various financial publications. Vir brings to The SUN his wealth of experience as a journalist, as well as his fluency in both English and Tagalog, the two languages used in the newspaper.
Email: vblumicao@gmail.com
Tel No: 2544 2619

CONTRIBUTORS
A pool of writers, mostly Filipina domestic helpers who make up The Sun Writers Club, regularly contribute articles to The SUN. The contributors are mostly degree holders from the Philippines, and completed the annual writing workshop conducted by The SUN's editors. They also get regular guidance and training in their quest to pursue a writing career after leaving Hong Kong.

MARKETING AND DISTRIBUTION
The SUN has regular staff members who take care of advertisers' needs and tackle the difficult task of distributing 78,000 copies of the newspaper throughout Hong Kong every month. They include Johna M. Acompanado and William L. Manzano.
Office Number: 2544 6536


ARTICLES IN THE SUN FALL UNDER THREE CATEGORIES:

News about Filipinos in Hong Kong
Through The SUN, the Filipinos have become one of the most informed ethnic groups in Hong Kong. Coverage of events ranges from policy changes to the burning issues of the day, from personal experiences to the myriad of problems confronting Filipinos in Hong Kong, as well as business opportunities both in Hong Kong and the Philippines. Such coverage has made The SUN the most respected Filipino publication in Hong Kong.

News about the Philippines
From the information gathered by a retained reporter in Manila, from the internet and from Manila newspapers, The SUN's editors write in-depth and analytical pieces on significant developments in the Philippines. The stories are supplemented by choice articles supplied by the prestigious Philippine Center for Investigative Journalism and the OFW Writers' Consortium.

Features and Columns
The SUN regularly carries feature stories about life in Hong Kong, from the Filipino point of view. Regular sections include "Do it Yourself Travel" about interesting places in Hong Kong, "Tribong Pinoy," where the many organizations that make up the Filipino community here are featured, "Chinese Horoscope," written by an in-house seer, "Balitang Artista" which reports on the latest news and intrigues about famous entertainers in the Philippines, and "Food Trip" where readers get to share their favorite recipes, as well as their pictures. There are also regular columns that cater to the various needs of its readers, including the "Editor's Note," "Migrants' Forum," "Know Your Rights", "Food Trip", "Pera Mo, Palaguin Mo" and "Pinoy Jokes." But the most popular one is easily "Anak Araw," written by an anonymous author with the pen name "Ate Kulit". At times funny, at times sarcastic but always informative, Ate Kulit is one of the reasons The SUN is the most-read Filipino publication in Hong Kong.

ADVERTISING
For details on The SUN advertising rates for Hong Kong, please contact Tel: (852)25446536 Fax: (852) 2366 8841 Or E-Mail us at leade@sunweb.com.hk.





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